Mobile packaging

SDE asked us to look at creating an identity across the company key range of mobile devices (Basic, Middle and Premium tiers). The concepts consider design uniqueness as well as feasibility for manufacture.

Entry level A range (Basic tier) is vibrant and youthful in colour. Once opened it offers a fun and unexpected experience, including a mirrored back wall. The experience on opening the box is based on the selfie. 

The U series (Middle tier) has a layered approach. The experience on opening the box is based on the concept of a jewellery box.

The S series (Premium tier) offers a more refined, experience on opening produced with higher quality materials. 

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